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Booking.com, has introduced the inaugural launch of its Travel Sustainable badge, a reputable, globally related sustainability measure that may present extremely coveted info to travellers everywhere in the world trying to make extra sustainable travel decisions. Designed to be relevant to a variety of property varieties, from residences, B&Bs and vacation houses to motels, resorts and even treehouses, and adaptable to native realities and concerns, the initiative is a primary of its form within the trade.
Considering that 64% of travellers state they wish to keep in a sustainable lodging within the upcoming yr and with greater than 28 million listings on Booking.com, the corporate sees an amazing alternative to showcase extra of the impactful efforts its companions are taking to create extra sustainable experiences, and in flip, make it simpler for travellers to discover a sustainable approach to keep.
With three-quarters (63%) indicating they’d be extra probably to decide on a selected lodging implementing sustainable practices, it rewards and additional encourages suppliers to take the following steps on their particular person sustainability journeys.
“Building a truly sustainable travel industry will take time, coordination and concerted effort, but progress is possible through continued innovation, partner support and industry collaboration,” stated Marianne Gybels, Director of Sustainability at Booking.com. “We are recognising the sustainability efforts of a broader range of properties around the world in a credible and transparent way for consumers. Displaying the practices they have in place makes it easier for everyone to make a more informed and hopefully more sustainable choice for their next trip, no matter where they want to go. Thus also inspiring even more of our partners to take the next step to operate more sustainably.”
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