Following a 3 means pitch, Beverly Hills Conference & Visitors Bureau has appointed luxurious life-style company Luchford APM as its UK in-market consultant to act on behalf of Beverly Hills with speedy impact.
The company received the 12 month shopper and journey commerce contract based mostly on its inventive capability to develop Beverly Hills from being a luxurious journey model to a luxurious life-style shopper product, enjoying on its model pillars of gourmand eating, five-star lodging and high-end buying.
Julie Wagner, Beverly Hills Conference & Visitors Bureau chief govt officer mentioned of the appointment: “Beverly Hills is synonymous with luxurious. Therefore, Luchford APM’s credentials had been excellent for the temporary to assist us drive enterprise and income for the famend accommodations, eating places, points of interest and companies housed inside our iconic vacation spot.’’
The PR marketing campaign highlights Beverly Hills’ distinctive promoting factors to place Beverly Hills as a standalone, distinctive ‘has it all’ vacation spot and goals to educate and have interaction journey commerce, taking it into a brand new chapter following its centenary.
Kelly Luchford, founding father of the company, mentioned: “As an agency we have comprehensive experience of building destinations.
“Drawing from our understanding of luxury travel and lifestyle brands, restaurants and property, we will develop a multi-facetted strategy for Beverly Hills to build on its existing profile.”