Mauritius Tourism launches campaign for Indian travellers

Mauritius Tourism launches campaign for Indian travellers


The publish Mauritius Tourism launches campaign for Indian travellers appeared first on TD (Travel Daily Media) Travel Daily.

Mauritius has unveiled a brand new promoting campaign in India. The campaign ‘Where Else but Mauritius’ has completely different aspects overlaying varied goal teams and is designed to draw extra Indian guests to discover the wide range of choices that makes Mauritius probably the most in style journey locations for Indians.

This campaign, in its first section, seeks to unfold consciousness in regards to the vacation spot’s Romance, Adventure, Wildlife, Nature, Gastronomy, Culture and Heritage on social media to encourage Indian travellers to go to and discover the nation’s choices and its sustainable tourism practices. The new advertising and marketing campaign’s major focus is the vacation spot’s enchantment to the Indian guests. The core of the campaign rests on aspirational, enriching and fascinating experiences which go nicely past the standard and common. The campaign was launched within the presence of movie star influencers, media, journey brokers, weddings planners and movie producers.

Mauritius is in style for its lengthy stretches of white sandy seashores, turquoise blue and crystal-clear sea waters, pure lagoons and an thrilling number of marine life. Beyond the seashores, Mauritius gives a lot of thrilling land actions for journey lovers like skydiving, biking, ziplining, trekking, paragliding, and helicopter & seaplane journeys. For meals lovers the island gives a formidable array of tantalising dishes and all kinds of flavoured rums and wine.

Elaborating on the Tourism Board’s technique, Arvind Bundhun, Director of Mauritius Tourism Promotion Authority stated: “The Tourism Board will now be expanding its trade and marketing activities to a wider net on consumer segments in India in metros, tier-II and III cities by offering a customised range of holiday options both in value-for-money as well as luxury. India, being a top source market, we have plans for a massive 360 degrees promotional campaign to promote the destination welcoming Indian travellers. The advertisement campaign will not only generate immediate visitor arrivals, but also provide the impetus for sustained growth from the Indian market during the coming years,” he added.

Mauritius has a number of pure parks and leisure parks that include a wealth of native wildlife. There are additionally heritage & cultural excursions, {golfing}, wellness and dazzling nightlife. The USP of the vacation spot is that it gives a 360 levels expertise on and past the seashore, with out compromising on the required COVID protocols with a motto to be protected and hold our company protected.


The publish Mauritius Tourism launches campaign for Indian travellers appeared first on Travel Daily.

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