The Colorado Office of Economic Development and International Trade has confirmed Cathy Ritter will function director of the Colorado Tourism Office.
Ritter will take up the function firstly of December.
“Cathy’s appointment comes at a time of record growth for our tourism industry, and she’s just the person to take us to the next level,” mentioned governor John Hickenlooper.
“We are thrilled to have her experience and knowledge on our team. She has been recognised nationwide for her exceptional tourism industry work, and we know she will be a great asset to the state.”
In her function because the Colorado Tourism Director, Ritter will lead the state’s advertising marketing campaign to draw guests, in addition to develop new initiatives to additional Colorado’s tourism development.
The place manages all tourism advertising and promotional capabilities, selling Colorado across the globe.
“Colorado is such a hot destination, with so many fascinating and fun experiences for all types of travellers,” Ritter mentioned.
“I’m excited about the opportunities to bring fresh thinking and energy to sharing that message and creating new reasons for travellers to choose Colorado.”
Ritter is a previous director of the Illinois Bureau of Tourism, the place she directed planning and implementation of the bureau’s $60 million annual price range, growing the state’s market share by seven per cent.
In this function, she additionally managed the state’s tourism advertising message, in addition to led state-wide efforts to develop a blueprint to enhance Illinois’ aggressive place and increase the financial influence of tourism.
Under her tenure, the bureau was honoured for having the most effective promoting marketing campaign from the Travel Industry Association of America.
“Our nationwide search for the right person to lead Colorado’s tourism effort led us to Cathy Ritter, whose knowledge and expertise in tourism and marketing is incomparable,” mentioned Fiona Arnold, govt director of the Colorado Office of Economic Development and International Trade.
“Cathy understands innately the leading role tourism has in Colorado and its vital economic impact. She will be a wonderful leader for the Colorado Tourism Office as it continues to deliver the highest quality support for the tourism industry in our state.”
Tourism is a booming business in Colorado, using over 150,000 jobs with earnings of greater than $5 billion.